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Age of Indiependence


Previous captive agent Katlyn Eggar and her indie rockstar guests help you crack the code to high volume new business growth. You can compete in the modern market without losing the heart and soul of your agency. Tune in to give your entrepreneurial spirit an extra boost and find that sometimes, the grass really is greener!

Hosted By

Hosted By

Katlyn Eggar

In this episode of the Age of Indiependence podcast, host Katlyn Eggar interviews Jeff Kirchick, Strategic Sales Director at Cresta. Whether you realize it or not, every day you are selling something. Jeff Kirchick explains how the timeless skills of salesmanship impact your everyday conversations, why the customer is not always right, and how to detach yourself from the outcome.

Episode Highlights:

  • Jeff gives some background and insight on Cresta. (5:20)
  • Does Jeff think that sales is a science or an art? (6:59)
  • Jeff shares why it’s important to give people a framework from where they can operate. (9:25)
  • Jeff mentions why people should treat the customer the way they would treat their best friend or family member. (12:20)
  • Jeff gives some details about his book entitled, Authentic Selling: How to Use the Principles of Sales in Everyday Life. (18:47)
  • Jeff explains why children have the capability to be better and more authentic salespeople. (25:09)
  • Jeff mentions why a good leader asks open-ended questions. (32:00)
  • Jeff shares one of his favorite chapters from his book. (34:58)
  • Jeff mentions one of the reasons why he wrote the book. (42:26)
  • Jeff how Cresta works and why it’s such a valuable tool. (46:59)

Key Quotes:

  • “It was kind of a logical fit for me to come to Cresta, which is both within contact center and AI. Their philosophy is not using AI to replace people, but rather, to use AI to upskill people. In other words, to learn the behaviors of the top-performing agents or sales agents.” – Jeff Kirchick
  • “Give them a framework that they can operate within. Because, you know that you need to exist within that framework to succeed, but, make it loose enough that the individual can still act in a way that is their authentic self.” – Jeff Kirchick
  • “This book is for salespeople, but, it’s also for everyone. The reason for that is because I think everyone is a salesperson in some way.” – Jeff Kirchick

Resources Mentioned: