Agency Intelligence

In this episode of Agency Intelligence podcast, host Jason Cass interviews Beth DeLaForest, Agency Owner at Aspire Insurance Group Inc. Beth talks about her approach to becoming an independent agency and how Aspire Insurance Group was born.

Episode Highlights:

• What has attributed to Beth’s success, skill or luck? (3:50)
• Beth mentions what the bounce-back factor means. (4:41)
• Beth shares her background. (5:34)
• What does Beth’s agency look like, at present? (9:05)
• Beth shares a story of how she acquired a new agency last year. (10:06)
• Beth mentions an interesting fact about John. (12:31)
• Beth explains what their average account looks like. (14:04)
• Beth shares how she communicates with her team. (21:39)
• Beth shares how she delivers the best service to a customer. (23:55)
• Beth mentions that she’s reading the book, entitled: Never Lose a Customer Again, by Joey Coleman. (29:48)

Key Quotes:

• “I think I just had a really strong vision of what I wanted to see an agency actually look like. And so, I had negotiated a buyout for my book of business. And then I took that in 2014 and started Aspire Insurance Group Inc.” – Beth DeLaForest
• “At this point, I’ve been in every seat in the agency. I’ve sat in and worked in, which I love because it helps me relate really well to my team.” – Beth DeLaForest
• “It’s a blessing to have markets and stuff. But I mean, industry trends tend to run together. So, if you’re going to have a snag in one industry, like, one sector of business, it’s going to be felt throughout all of the companies.” – Beth DeLaForest

Resources Mentioned:

• Beth DeLaForest LinkedIn
• Beth DeLaForest Facebook
• Aspire Insurance Group Inc.
• Aspire Insurance Group Inc. Facebook
• Reach out to Jason Cass
• Agency Intelligence