Explain This Book To Me

Explain This Book To Me

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In the Explain This Book To Me podcast, host, Joshua Lipstone sits down with authors, thought leaders, and visionaries to explain the book to the Loyal Readers and ask the guest the questions that we all have.

Hosted By

Hosted By

Josh Lipstone

In this episode of Explain This Book To Me podcast, host Josh Lipstone continues his conversation with Jason Cass, author of Customer Service Is Just Foreplay: The Modern Customer Experience Will Separate You From Your Competition. In the final episode of Book 1, Customer Service is Just Foreplay: The Modern Customer Experience Will Separate You From Your Competition, Josh and Jason finish the book and talk about what is next. How did things change in the last 5 years and how will things change in the next 5-10 years?

 

Episode Highlights:

 

  • Is Jason an Android or an iPhone user? (1:53)
  • What was the last app that Jason downloaded? (2:49)
  • What was the last book that Jason has read? (4:12)
  • Jason says Fanatical Prospecting is the best prospecting book in the world. (6:30)
  • What does Jason attribute to his success, skill, or luck? (6:58)
  • Does Jason love to win or hate to lose? (9:10)
  • Joshua talks about the eight step process of how you recommend building the modern customer experience for an agency in 2015. (17:47)
  • Jason explains why step six is powerful which is to establish your brand and USP. (20:20)
  • Jason says that elevator speech is not what you say, it’s about what everybody is saying about you. (21:00)
  • Jason talks about the great separator. (25:20)
  • Jason explains the two ways to be able to tell the future. (29:40)
  • Jason discusses the three pillars of the great separator. (30:53)
  • Jason explains why we need to have a holistic approach. (32:44)
  • Jason mentions that Agency Intelligence is a technology-driven practice for utilizing data, people, and processes that allows insurance professionals to create a customer experience. (33:56)
  • Jason shares how he met Seth Zaremba and his background. (36:33)
  • Does Jason think that one of the three pillars is more significant than the others? (39:48)
  • Jason shares why he believes that process is vital for any organization. (40:51)
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