Explain This Book To Me

Explain This Book To Me

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In the Explain This Book To Me podcast, host, Joshua Lipstone sits down with authors, thought leaders, and visionaries to explain the book to the Loyal Readers and ask the guest the questions that we all have.

Hosted By

Hosted By

Josh Lipstone

In the third episode of Book 4 of the Explain This Book To Me podcast, host Josh Lipstone sits down with co-author of The Visual Sale, Tyler Lessard. They continue their discussion of the buyer’s journey and how to use video in the Consideration, Decision, and Post-Sale stage. We also learn about a mutual hatred for cooking blogs.

Episode Highlights:

  • Tyler gives a piece of advice to those who are considering writing a book. (1:13)
  • Tyler shares a story about Uberflip and how to best utilize explainer videos. (5:48)
  • What are some examples of calls to action that have higher conversion rates? (9:12)
  • Tyler shares his thoughts about pricing transparency. (15:43)
  • Tyler discusses why someone may decide not to move forward with a call to action. (19:04)
  • Tyler gives an example of a great subject line and a generic subject line. (22:10)
  • What are Tyler’s thoughts on using emojis in subject lines? (23:31)
  • Why can’t we embed videos into the email, and what’s preventing it from happening? (25:15)
  • Tyler shares the video and business benchmark report that VDR does annually. (32:43)
  • Tyler shares a story about a small tech company called Buck. (34:58)
  • Tyler explains why filming and production are the most important stages. (41:04)
  • Tyler outlines helpful tools that Vidyard offers. (55:01)

Key Quotes:

  • “First and foremost, if you’re worried about your competitors learning about what you really do… Rest assured; they already know. To think that your competitors aren’t doing research on you, they don’t have somebody who signed up for an account and gave it a try…That’s just not reality.” – Tyler Lessard
  • “The opportunity to have a video as your call to action…is that opportunity to be different, to be unique, to stand out and to offer them a type of action that feels more natural to them, as opposed to something that is going to require effort or action.” – Tyler Lessard
  • “I do find that in today’s marketplace, it is simply an expectation of audiences, and there is very little tolerance for not having closed captions. So, I do think it’s something that we need to consider not just for the convenience, but also for true accessibility for different audience members.” – Tyler Lessard

Resources Mentioned: