Scaling a business is all about understanding your ideal client. “It's called a book of business, not a book of sales,” says Guffy Wright, National Sales Leader at The Mahoney Group. Guffy joined us to discuss how he's using a focus on people and treating his book of business as just that – a business. Learn how he's providing value to clients, defining his ideal client, scaling his business and finding success.

Enjoy the episode!

Episode Links:
Ellerbrock-Norris Wealth Strategies:
The Mahoney Group:

Elliot Bassett:
Ryan Brott:
Guffy Wright:

This episode is sponsored by LAUNCH.

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