In this episode of The MVP Podcast, Vice President of Gordon Companies Insurance Services, Aaron Gordon joins the show to discuss the struggles some young agents experience in their first few years in the industry which can be very frustrating at times. Just getting started in the industry can be stressful, but with patience, hard work, passion, energy, and the willingness to learn, you can be pretty successful in this industry. Aaron discusses the importance of not just branding your agency, but, the importance of branding yourself and your process.
Episode Highlights:
- Aaron discusses one of his favorite aspects of the insurance industry. (2:23)
- Aaron believes that the most important thing a young person can do, particularly in sales, is to show senior leadership that they are interested in learning. (5:23)
- Aaron explains that in the insurance industry, the larger the agency, the more successful it is. (11:41)
- Aaron mentions that one of the things that have astonished him the most is the real adoption of technology by those who he did not expect to adopt it. (15:32)
- Aaron discusses why insurance companies have typically had high retention rates. (20:29)
- Aaron believes that referral partners are very important and that they are the basis upon which the insurance industry was built. (22:49)
- Aaron mentions that the greatest thing about the insurance business, whether it’s in your agency, a different agency, or a partner, is that people in this profession like supporting one another. (33:23)
- Aaron emphasizes the significance of determining what works best for you and pursuing it. (38:19)
- Aaron highlights the importance of adding value to whatever you do. (41:07)
- Aaron answers Mitch Gibson’s five rapid-fire questions. (53:34)
Key Quotes:
- “The most important thing that a young person can do, especially on the sales side, is show senior leadership that they’re interested in learning.” – Aaron Gordon
- “The barrier to entry in insurance agencies is so low, and that’s not knocking us. Like, you don’t have to be a lawyer, you don’t have to be an accountant, that when you come in, you got to show those senior people that you’re in it to win it. Trusted Advisor style, not just sales and leave.” – Aaron Gordon
- “The best thing about this industry, whether it’s in your agency, or a different agency, a partner is people in this industry love helping each other.” – Aaron Gordon
Resources Mentioned:
- Aaron Gordon LinkedIn
- Gordon Companies Insurance Services
- Reach out to Mitch Gibson