Agency Freedom

Agency Freedom


Agency Freedom Podcast exists to help insurance agency owners and sales professionals make the jump from the captive world to the independent side of the industry. We then equip you in every topic imaginable to help you dominate your market once you’re FREE. We deliver authentic, actionable and audacious content and hard-hitting interviews from the best former captives in the country. Make your Freedom Jump with Agency Freedom Podcast.

Hosted By

Hosted By

James Jenkns

In this episode, James talks with Lani Cathey, CEO of XDimensional Technologies.

To learn more about XDimensional Technologies, Inc, visit

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Episode Highlights:

  • Lani discusses the progress of diversity and inclusion in the insurance and technology industries, with a focus on gender diversity and the elimination of fear in women. (2:39)
  • Lani shares her career journey from IBM to consulting work to working with insurance companies and eventually joining Insurity, which later became XDimensional Technologies. (9:11)
  • Lani talks about building a diverse team and having different backgrounds and experiences to create good thought processes. (11:30)
  • Lani explains how XDTI selects partners based on their strengths and attributes, such as a focus on the customer and ease of collaboration. (20:00)
  • Lani mentions the importance of marketing and word of mouth getting out about XDTI and their platform, Nexsure. (25:29)
  • Lani Cathey discusses XDTI’s engagement with their user group and how they will continue to use it going forward. (31:49) 

Key Quotes:

  • “What I’m trying to have an impact on, is making sure that that changes because in the end, the diversity not only in gender diversity but in culture diversity, orientation diversity, makes us better people, companies and makes better technology.” – Lani Cathey
  • “What I look for in the attributes of a partner is the same philosophical focus on the customer, focus on what you do best and are they easy to work with? I mean, much like you would determine how you work with a vendor, we look for the same attributes as a partner. We aren’t necessarily going to have the same culture, but I want to have the same vision in supporting customers. And that’s what we move forward with.” – Lani Cathey
  • “One of the reasons why I really am excited about doing this podcast, is we do need to get our word out there because we feel we have a great platform, we do have a strong representation in your size of the agency in our existing customer base. And to your point, what we’ve invested in as well as simplified implementation and conversions that can support bringing on more agencies like yourself.” – Lani Cathey