Agency Freedom

Agency Freedom


Agency Freedom Podcast exists to help insurance agency owners and sales professionals make the jump from the captive world to the independent side of the industry. We then equip you in every topic imaginable to help you dominate your market once you’re FREE. We deliver authentic, actionable and audacious content and hard-hitting interviews from the best former captives in the country. Make your Freedom Jump with Agency Freedom Podcast.

Hosted By

Hosted By

James Jenkns

In this episode of Agency Freedom Podcast, James talks with Erik Sjolie, the agency principal of Sky Insurance Brokers in Sacramento, CA.

Episode Highlights:

  • James encourages listeners to join the Live Coaching Calls every Wednesday at 11:00 a.m. CST. (2:27)
  • Erik discusses his background and what led to his decision to leave the corporate world. (17:15)
  • Erik believes that failing is the best trainer in the world. (19:58)
  • Erik discusses the thought process behind making the shift from Life & Health to Personal & Commercial. (22:34)
  • Erik shares what he went through when made the jump to being independent. (27:51)
  • Erik offers advice to anyone establishing their own agency. (36:48)
  • Erik explains how he resists the desire to specialize. (41:37)
  • Erik discusses the importance of company culture, which is often overlooked when starting a business. (54:59)
  • Erik advises anyone beginning a company to read Phil Knight’s book Shoe Dog and pay attention to the overtones of perseverance. (1:02:31)

Key Quotes:

  • “I knew what I wanted to build, I was laser focused on it. And I was willing to make every sacrifice to achieve my goal.” – Erik Sjolie
  • “I love working with people that are new to the industry or making that transition because it’s good to share some of my experiences just to try to save them, or just educate them a little bit.” – Erik Sjolie
  • “In this industry, especially nowadays with the technology where it is and where the industry is going, it’s going to take a lot of that level of focus and willingness to take on obstacles to succeed and get where a lot of people want to go.” – Erik Sjolie

Resources Mentioned:

Learn more about Erik’s office here:

Visit our website to join our email list, get the scoop on our LIVE coaching calls and never miss an episode:

Connect with Agency Freedom Podcast on Facebook at the Agency Freedom Podcast group:

Email us at with ideas, questions, complaints, or your favorite grilling recipe.