Agency Freedom

In Part 1 of this two-part episode, James talks with Aaron Farmer, Principal of Top Dog Pet Health Insurance, and President of California Flood Insurance.

To learn more about California Flood Insurance, visit https://californiafloodinsurance.com/.

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Episode Highlights:

• Aaron discusses how he got his start in the insurance industry and shares that he has a soft spot in his heart for farmers. (5:10)
• James discusses the benefits of an independent agency vs a captive agency. (8:08)
• Aaron shares that he had a bit of an advantage that most people don’t have, and that is that he had gotten into the private flood game and used private flood to write homeowners. (13:56)
• Aaron believes that most agents nowadays are unconcerned about losses or the failure of a company. (21:18)
• Aaron explains why it is important for any agent, particularly younger agents, to consider becoming a business owner after they have chosen to stop working as an insurance agent. (25:12)
• Aaron mentions that one advantage of his farmer’s contract was that he could put business outside of farmers if it didn’t fit. (32:16)
• Aaron shares that he just re-entered the contracting market with a live company that does some very fascinating InsurTech-type things with life. (38:16)
• Aaron explains that life insurance has many challenging issues, but there are many resources and you can bring in experts, if needed. (42:54)
• Aaron discusses several technologically advanced and inventive projects he’s working with. (43:42)

Key Quotes:

•  “I believe you can be successful. It doesn’t matter, independent, captive, there are successful people everywhere.” – Aaron Farmer
•  “I feel like it’s our duty as agents, we should be talking to people about life insurance, it’s important.” – Aaron Farmer
• “There are a lot of complex issues that could be solved with life insurance, but someone just needs to tell them. And someone needs to hold their hand. And there are a lot of resources. So you don’t even have to be 100% expert, you can just bring the experts in, right?” – Aaron Farmer