In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Paul Hawkins and Sean Hawkins from HawkSoft. Paul and Sean discuss the value of understanding a customer’s needs before offering solutions and the importance of building a workplace culture of empathy and collaboration.
Plus, they give a sneak peek into the upcoming release of HawkSoft 6, a cloud-based upgrade to their existing system.
Episode Highlights:
- Sean discusses his early interest in programming and how it led to the creation of HawkSoft. (3:39)
- Paul and Sean discuss the importance of relationships, which are the foundation of the core values within their company. (11:32)
- Sean mentions that showing gratitude can improve relationships and productivity. (16:57)
- Paul and Sean discuss HawkSoft‘s approach to sales and how they prioritize finding the right fit for an agency. (20:20)
- Paul shares how they prioritize customer service and support, and how it has helped them grow their business. (30:10)
- Paul explains their demo process, which involves asking questions to understand the needs of the agency and then catering the demo to those needs. (36:14)
- Sean discusses the upcoming release of HawkSoft 6, which is a cloud-based upgrade to their current Agency Management System with new features, including faster reporting and enhanced task management. (44:54)
Tweetable Quotes:
- “Our core values that we ascribe to, that we hire and fire by, and we use to answer all the questions are all about relationships.” – Paul Hawkins
- “HawkSoft 6 is just that next iteration. And we didn’t want agencies to feel like we are creating a new product that we’re going to resell to you guys, because that’s not what we’re doing. HawkSoft 6 is just an upgrade, it’s an upgrade to the new product.” – Sean Hawkins
Resources Mentioned: