Agency Intelligence

Agency Intelligence


Agency intelligence podcast, is your top insurance podcast with two unique series that let you hear from and learn from both agency owners and industry influencers. Agents Influence is your weekly guide to the latest and greatest thought leaders the industry has to offer. Agency Intelligence covers real data from real agents in real agencies.

In this episode of Agents Influence podcast, host Jason Cass interviews Paul Baccaro, CEO & Founder of Social Jazz. Paul talks about how Social Jazz helps you create high-quality social media content for your agency.

Episode Highlights:

  • Paul shares that he is a solid iPhone user. He hates to lose, and he believes that passion got him to where he is today. (2:00)
  • Paul discusses his background and how he got into product development. (3:29)
  • Paul explains that Social Jazz was born out of the realization that content is one of the most common problems people are trying to solve. (5:39)
  • According to Paul, a company’s social media and website serve as its digital storefront. (9:02)
  • Paul explains that most people are checking your digital storefront, and just because they are not hitting the like button does not mean they are not interacting. (10:52)
  • Paul shares that the future of Social Jazz is all about maintaining high-quality content that engages consumers and answers their questions. (12:51)
  • Paul explains how Social Jazz intends to leverage artificial intelligence to gear its content towards what is trending and what consumers are looking for. (16:51)

Key Quotes:

  • “Just because they’re not hitting the like button doesn’t mean they’re not using that as a way to kind of evaluate you as a business and find out what you’re all about.” – Paul Baccaro
  • “We do have the ability to do custom posts, so if you have a blog, and you want to promote it, you just go and then create a custom post and then link to it.” – Paul Baccaro
  • “If we understand what’s trending, what consumers are looking for, at any given moment, you’ll get way more bang for your buck on social than, you know, posting something that nobody’s even searched for five years.” – Paul Baccaro

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