Power Women In Insurance

In this episode of Power Women In Insurance, Teresa sits down with Jordan Mckay, Marketing Manager at Paradiso Financial and Insurance Services. Jordan is the Data/Social Media guru at the Paradiso Agency.

Episode Highlights:

• Jordan shares how she got into the insurance industry. (1:55)
• Jordan talks about managing her virtual assistants. (3:31)
• Jordan shares how they find balance in the marketing space. (5:40)
•  Jordan discusses the balance between automated and organic approaches.(6:50)
• Jordan shares how they came up with the organic materials they have. (8:20)
• How did Jordan learn about marketing? (10:15)
• Jordan shares her favorite part of her job. (12:49)
• Jordan explains what agency owners must understand when it comes to data. (14:53)
• Jordan shares how they clean up their data. (16:43)
• Jordan walks through the third-party platform they’ve created. (19:10)

Key Quotes:

• “I don’t want people to feel pressured. Because, when people feel pressured, they’re not themselves. And organically, I think people need to be themselves.” – Jordan Mckay
• “Customer experience is key. We audit phone calls, sometimes. We want to make sure our customers are happy. And if they’re not happy, we want to improve.” – Jordan Mckay
• “We want that stuff where it’s natural, it’s not edited. We don’t want it to make it seem like we’re just automated and there’s not a real live person behind there. So, we like to do that.” – Jordan Mckay

Resources Mentioned:

• Jordan Mckay LinkedIn
• Paradiso Financial and Insurance Services
• Contact Teresa Kitchens
• Sterling Insurance Group