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Power Women In Insurance


Together we are stronger! On the Power Women Insurance Podcast, we get to ask the questions about how to excel and thrive in the insurance industry as a POWER Woman in this space.

Hosted By

Hosted By

Teresa Kitchens

In this episode of Power Women In Insurance, Teresa Kitchens sits down with Ati Grinspun. Ati Grinspun is a branding and photography guru who works with women to help them with their personal branding and how to make a great impression on our clients.

Episode Highlights:

  • Ati explains how she became interested in becoming a branding business coach. (1:35)
  • Ati shares that while she was deciding what she wanted to do, she began working with women. (3:22)
  • Ati explains how she helps women overcome their fear of being really authentic. (9:26)
  • Ati believes that each of us can create a profitable personal brand by emphasizing who we currently are rather than attempting to become someone we are not. (13:59)
  • Ati mentions that we can bring our own experiences and all we’ve done to develop relevancy, but we must first believe it. (19:14)
  • According to Ati, a personal brand is more than just what we do, it genuinely incorporates who we are into what we do. (24:51)
  • Ati discusses the four most important things women need to build their personal brand. (35:54)
  • Ati explains that when someone isn’t afraid to be vocal about their convictions, they attract people with the same beliefs. (40:28)
  • Ati discusses what it means to “keep in mind who your audience is.” (45:28)
  • Ati explains that dedicating two hours per week to one platform is helpful. (50:05)
  • When it comes to social media, Ati shares that she wants women to embrace leaving a legacy in the world. (57:46)

Key Quotes:

  • “Women in general, we tend to believe that we have to be different and that we need to show up and that we need to be a certain way.” – Ati Grinspun
  • “I work with women like you that are very passionate about what they do. Because I think that when you have a passion to help people or you have passion for what you do, you will do anything to get your voice across.” – Ati Grinspun
  • “I do believe that every single one of us can build a profitable personal brand. We can stand out by putting a megaphone to we who we are already, instead of trying to become somebody we’re not.” – Ati Grinspun

Resources Mentioned: