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Power Women In Insurance


Together we are stronger! On the Power Women Insurance Podcast, we get to ask the questions about how to excel and thrive in the insurance industry as a POWER Woman in this space.

Hosted By

Hosted By

Teresa Kitchens

In this episode of Power Women In Insurance, Teresa Kitchens sits down with Danielle Willets, Big Dog at Little Dog Social Media. Danielle talks about how Little Dog Media helps agencies with their social media. They pre-plan and post 15 different social media posts per month to help with brand awareness and generate business for insurance agents.

Episode Highlights:

  • Danielle shares why she started Little Dog Social Media. (1:23)
  • Danielle explains that she saw the potential to help insurance agents and companies through social media. (3:26)
  • Danielle shares that they are not just putting out content on social media, but also looking and understanding how it benefits the agency. (06:16)
  • Danielle discusses that they create content for each platform that can be the same content, but written or geared differently on each platform. (8:46)
  • Danielle shares how they are able to utilize the features and benefits of every platform, like Facebook and LinkedIn. (10:52)
  • Danielle explains that they also provide resources to keep the clients active on different social media platforms. (13:38)
  • Danielle shares that her favorites and top priorities to recommend are Facebook, Instagram, Google My Business, and LinkedIn. (15:16)
  • Danielle talks about other services they offer, such as marketing, print, and creating digital graphics. (16:34)
  • Danielle explains that they provide monthly reports to their clients so they can be aware of the engagement and growth of the audience. (19:42)
  • Danielle talks about the different pricing and packages available on their website. (23:16)

Key Quotes:

  • “The items that we like to help agents with is not just, you know, putting out content on social media, but putting out content and looking and understanding how that content is benefiting the agency.” – Danielle Willets
  • “We give them the resources to keep active on LinkedIn, Facebook, Instagram, and then we have to talk about Google My Business, and having your Google My Business listing claimed is so important. It’s worth its weight in gold. ” – Danielle Willets
  • “We eat, breathe, and sleep insurance and social media 24/7. That’s what we are, that’s what we’re thinking about all the time watching the trends, looking to see how we can run campaigns, how we can make the agents successful.” – Danielle Willets

Resources Mentioned: