It’s really hard to set new business appointments with your prospects if you can’t communicate with them directly. (Go figure, right?) So, then, why in the world would you … (or another agent you know?) … keep prospecting in ways where you are forced to deal with gatekeepers and receptionists? That just doesn’t make sense to me at all.
In this episode of the Millionaire Insurance Producer podcast, host Charles Specht will teach the why and how of finding your prospect’s “sweet spot” when it comes to communicating with them directly, in order to set more appointments.
- Charles uses the analogy of hitting the sweet spot in baseball to explain the importance of finding the right platform and script to communicate with prospects. (2:36)
- Charles explains the importance of prospecting in a way that resonates with the prospect’s preferences and needs, rather than solely relying on the salesperson’s preferred methods. (6:08)
- Charles discusses the need for a multi-pronged approach to prospecting, including walk-in visits, email, telephone calls, direct mail, social media, and speaking to centers of influence. (10:01)
- Charles mentions the importance of finding ways to get direct access to decision-makers, such as using social media or sending a short text message, in order to bypass gatekeepers and increase the chances of success in selling insurance. (12:21)
- Charles shares that emails should be micro-niched, focused on the major problem the prospects have, and clear and concise about how to fix it. (16:04)
- Charles explains how to know the best way to prospect depending on the type of business that you are going after. (21:08)
- “You need to have multiple different ways in which to speak to your prospect. Otherwise, you’re not going to have success in setting appointments. And if you can’t set appointments, you will starve.” – Charles Specht
- “I would tell you just try and prospect in ways in which you can get direct access to decision maker so that you can bypass the gatekeeper, period. I like making phone calls, I actually think making phone calls works with a lot of different businesses. So it needs to be a part of that. However, emails, social media doing walk-in visits, different things like that can be very, very powerful if you do it, right.” – Charles Specht