The Ryan Hanley Show

The Ryan Hanley Show

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Through interviews, stories, and research, Ryan Hanley examines how insurance professionals reach peak performance in life and business. Why subscribe to The Ryan Hanley Show? CURIOSITY. I’m curious about how people get better at the business of insurance. I’m curious about how people find meaning in their life. I’m curious about how people overcome obstacles (most notably the ones they put in front of themselves). I’m curious about life, our planet, aliens, drugs, money, government, and a million other things and over the course of the life of this podcast, we're going to try and examine them all. If you’re curious too, then you're in the right place.

Hosted By

Hosted By

Ryan Hanley

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In this episode of The Ryan Hanley Show, Ryan Hanley, interviews Chris Greene, the Flood Insurance Guru. Chris joins the podcast for a master’s level conversation on content marketing and how properly using your CRM can create an undeniable competitive advantage in your business. Don’t miss this episode…

Episode Highlights:

  • Chris discusses how insurance is not the problem but the risk is, and how he is working on this data to solve the issue. (4:13)
  • Chris explains how their flood risk analysis provides a huge value to their referral partners to grow their business. (8:29)
  • Chris mentions that videos used for education and advice are still considered streamlining. (14:31)
  • Chris shares how he uses automation to follow up with his clients. (22:32)
  • Ryan explains that this is the moment where HubSpot tools, like video cards, give you a true competitive advantage. (25:35)
  • Chris explains that conversations like why they weren’t closing more business can be seen at HubSpot as one of its features. (36:34)
  • Ryan shares that the industry needs a company that offers Accord form integration and creation at a price that the industry can afford. (44:09)
  • Chris talks about Hubspot being better than any AMS, and shares how they are currently using it in their interview process. (51:14)
  • Chris shares that what he likes about Ryan’s content creation is that it is very neutral and does never put out any misinformation. (55:53)  
  • Chris shares three different books he requires people to read before they come on board. (59:50)

Key Quotes:

  • “We just need one company that offers Accord form integration and creation and mapping easily at a price the industry could afford and they would absolutely friggin dominate.” – Ryan Hanley
  • “It’s not about us. It’s about the customers, you know? So, it sticks in my head and everything I do now.” – Chris Greene

Resources Mentioned:

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