The Ryan Hanley Show

The Ryan Hanley Show


Through interviews, stories, and research, Ryan Hanley examines how insurance professionals reach peak performance in life and business. Why subscribe to The Ryan Hanley Show? CURIOSITY. I’m curious about how people get better at the business of insurance. I’m curious about how people find meaning in their life. I’m curious about how people overcome obstacles (most notably the ones they put in front of themselves). I’m curious about life, our planet, aliens, drugs, money, government, and a million other things and over the course of the life of this podcast, we're going to try and examine them all. If you’re curious too, then you're in the right place.

Hosted By

Hosted By

Ryan Hanley

In this episode of The Ryan Hanley Show, Ryan Hanley interviews CJ Hutsenpiller.

CJ Hutsenpiller is a true insurance entrepreneur, running his family agency while also being co-owner of The Collective Agency Council and owner of Tacobot, a chatbot agency that specializes in lead generation and client experience chatbots for the insurance industry.

I loved this conversation with CJ and I know you will too…

Episode Highlights:

  • CJ shares about a successful marketing strategy for their insurance agency, which involves displaying historical images of their town on the website. (8:28)
  • CJ discusses the use of virtual employees and bots, such as chatbots and robotic process automation bots, to enhance their agency’s efficiency. (16:57)
  • CJ explains their straightforward hiring process, consisting of an interview followed by a group interview with the entire team. (22:45)
  • CJ mentions that traditional agents struggle with paying their employees competitively and tend to treat them as mere numbers. (34:53)
  • CJ shares his experience using Chat GPT to generate content for their insurance business, including an Edgar Allen Poe-inspired insurance poem. (48:44)
  • CJ discusses the potential of AI-generated video content for automation purposes. (1:03:37)
  • CJ explains the importance of appealing to various types of buyers in order for agencies to grow larger. (1:07:19)

Key Quote:

  • “One thing that we really focus in on is like, how can we make our processes and servicing personal lines more efficient. So our little motto for the agency is, ‘Where the convenience of online shopping meets the security of having a local insurance agent.’” – CJ Hutsenpiller

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