In this episode of Front Cover: A Rough Notes Podcast on the Agency Intelligence Podcast Network, Jason Cass sits down with Michael Cruz, Principal Owner of Foresight Insurance, the agency featured on the August 2026 front cover of Rough Notes Magazine.
Key Topics:
- Michael’s reaction to being featured on the cover of Rough Notes Magazine
- Foresight Insurance’s growth to 13 employees and 10 years in business near DC
- Why starting with a strong carrier like Erie beat going the aggregator route
- Michael’s journey from Cuba to Maryland and adjusting to a new culture at 13
- How networking, not cold outreach, led to his Liberty Mutual and Erie opportunities
- Building a bilingual agency that serves a 40 to 50% Spanish-speaking client base
- Moving client-facing work to trained offshore virtual employees instead of call centers
- Rolling out a four-day, 32-hour work week to fight burnout during the hard market
- Using cross-training, shared inboxes, and team-based service to keep the agency running smoothly
- Michael’s push for agents to get involved through groups like the Erie Task Force
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