In this solo episode of Agency Freedom Podcast, James talks about the possible benefits of being a producer instead of an agency principal.
For many people, the producer career track may yield greater happiness, satisfaction, and personal wealth than the agency principal track.
- James explains that for some, depending on one’s goal, and how they are wired to be in the industry, being a producer is better than an agency principal. (0:53)
- James shares that some benefits of being a producer are that there is no overhead and you are not paying any payroll because all you have is revenue. (02:53)
- James explains that as a producer, you don’t worry about vendors, tech stack, and administrative things. (03:33)
- James shares why being a producer simply means having no distractions. (04:13)
- James shares that, as a producer, you can increase your personal revenue with ease and your proximity to your client is a huge advantage. (05:15)
- James shares that another advantage of being a producer is that you can easily define success. (07:23)
- James explains that the challenge of being a principal is the struggle to balance growth and cash flow. (08:04)
- James explains that another challenge of being a principal is the feeling of not having enough time. (09:04)
- James shares that, as a principal, it is your responsibility to manage interpersonal challenges. (12:00)
- James explains what shiny stuff syndrome is, and how it is a challenge for a principal. (13:57)
- James explains that his point is that sometimes, being a producer is better than being a principal. (18:45)
- “As the principal. It’s your responsibility to come to the office and create the work that needs to be done by other people on your team.” – James Jenkins
- “If you don’t have that roster of the up-and-coming talent, if you don’t know who the next person is, who’s going to win on your team, you are already at a deficit and your growth is going to be stunted.” – James Jenkins
- “If everybody is a boss, then there’s no one to do the actual work. There’s no one to handle the client relationships. There’s no one to close the deal.” – James Jenkins