Agency Intelligence

What does marketing look like when it’s less about pushing products and more about building trust? 

Jason sits down with Rushang Shah, Chief Marketing Officer at HawkSoft, for an Executive Session about trust-driven marketing, lessons from the early tech world, and how a purple cow became the company’s most recognizable symbol.

Key Topics:

• Why HawkSoft views marketing as building trust, not promotion

• The family story behind HawkSoft’s 30-year growth journey

• How Rushang’s tech background shaped his approach to insurance

• The origins of HawkSoft’s “Purple Cow” and what it represents

• Why HawkSoft focuses on bleeding efficiency instead of bleeding edge

• Helping agencies balance tradition with new technology demands

• Marketing as education: why HubSpot inspired HawkSoft’s strategy

Reach out to:

• Rushang Shah

• Jason Cass

Visit Website:

• HawkSoft

• Agency Intelligence

Produced by PodSquad.fm