Millionaire Insurance Producer

Millionaire Insurance Producer

The Millionaire Insurance Producer podcast is the top podcast for insurance producers who want to quote less and win more often. Charles was a producer with a $1,000,000+ Book of Business, before starting a consulting company working directly with insurance buyers. Charles understands what your prospects both want and need and will give you the tools of how to package your services in such a way that your prospects will fire their current agent and sign your Broker of Record Letter…during the very first appointment!
Hosted By

Hosted By

Charles Specht

In this episode of the Millionaire Insurance Producer podcast, host Charles Specht discusses how the Jack-of-all-Trades is dead. The “generalist” producer is a thing of the past. Insurance agents who become experts in a specific area (Micro-Niche) get more clients more quickly and win significantly more signed Broker of Record Letters.

Episode Highlights:

  • Charles shares a story about a man named Jack. (2:07)
  • Charles explains what a micro-niche is. (2:55)
  • Charles mentions the problem with being a generalist. (4:07)
  • What would Charles recommend to insurance producers? (5:04)
  • Charles shares the story of when he first understood the power of micro-niches. (5:16)
  • Why are the riches in the micro-niches? (11:21)
  • What’s something Charles often hears from the employee health benefits producers? (13:21)
  • Is micro-niching about more than just types of accounts? (14:04)
  • Charles mentions some of the factors that you need to consider when you first start exploring micro-niches. (24:54)

Key Quotes:

  • “The insurance producer, who is micro-niche, is the one who wins the day. Period. And, so the riches are in the micro-niches.” – Charles Specht
  • “Being micro-niched allows you to write significantly larger accounts. If you are a generalist, that’s not necessarily true. You’re not going to be able to write larger accounts all the time. But, being micro niched separates you from the competition.” – Charles Specht
  • “The focus is that the riches are in the micro-niches. If you get that… you are going to have a book of business that will explode. – Charles Specht

Resources Mentioned: