Prospecting for new business isn’t usually “fun” and making cold calls is often even less exciting. In fact, many insurance agents don’t cold call at all. And, those who do either don’t leave voice messages whatsoever or they leave messages that are terrible and get zero results, meaning no one ever calls them back.
In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht will explain not only why you SHOULD leave voice messages when you do cold calling but he gives you at least three real and usable scripts of what your voice message should be.
- Charles opens the episode by saying that he does not think too many people like prospecting. (1:20)
- Charles explains that you should have a good message when prospecting. (5:14)
- Charles explains why he recommends leaving a voice message but also why it should be the last-ditch effort. (8:57)
- Charles provides tips and samples of how to speak with gatekeepers. (9:34)
- Charles provides samples of what he thinks might be some of the best voice messages sound like. (15:30)
- Charles shares an example of how most of the agents leave their voice messages. (24:00)
- Charles gives out more samples from his script that he uses in cold calling. (28:00)
- Charles states that it is very important to relay the importance of your message in a cold call voice message.
- “I want you to understand, prospecting is a numbers game. Selling insurance is not a numbers game. Selling insurance is a relationship game. Prospecting is a numbers game. In other words, how many people are you actually contacting?” – Charles Specht
- “Always try and look at it from the perspective of how can I help this person? What can I say that’s going to sort of flip the scenario here, so that I’m not merely somebody who’s soliciting, but someone who’s offering value.” – Charles Specht
- “As soon as they realize that this voice message is from an insurance agent, they stopped listening to you in the same way that a receptionist stopped listening.” – Charles Specht