While enjoying a Garrison Lil’ Juicy IPA, Aviva Digital Marketing Consultant Charlene Ramdeo chats with the DIPP crew about key tools to help brokers on their digital journey, how to win back market share and grow lead volume. She stresses the importance of Google reviews and focusing on improving your search engine ranking locally before trying to tackle more places. As Charlene says, “Start small, dominate that and then move on to other areas.”

She surprises Jeff, Adam and Steve with some mystery shopping results for Excalibur Insurance, Mitchell & Whale and Cheep Insurance to see how long it takes each brokerage to get back to potential customers looking for quotes. She also weighs in on the speed of each company’s mobile site. Who do you think came out on top? Place your bets now!


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